Brand Content Leader, Storyteller and Creative
Hi there! I’m Casey, a brand and social leader who drives audience-engagement through storytelling and by building community. My career spans mission-driven nonprofit and corporate organizations. When I’m not behind the scenes creating digital experiences for brands, I’m singing, traveling, exploring outdoors or living the #momlife with my two daughters and fur baby. If you want to make a meaningful impact, take your marketing to the next level or share similar interests, I’d love to connect.
Featured Projects
Revamped Gilead Sciences’ social strategy leading to a 136% YoY increase in organic engagement and 68% lift in paid engagement rate. This case study shows a piece of content from ASCO 2025. I spearheaded the digital campaign, driving 3.9M impressions and 56K engagements across Gilead and Kite-owned channels, generating significant media buzz.
Case Study #1: Health/Advocacy Campaigns
Case Study #2: Unite to Fight Poverty Virtual Concert
During COVID-19, I headed the digital strategy for Unite to Fight Poverty, Compassion’s first virtual concert, in collabortion with World Vision and Food for the Hungry, raising $750,000+ across channels to assist children in poverty and garnering 811,000+ views for the event.
Music
As a singer-songwriter, I connect with audiences through music with originals and a fresh take on covers.